Redefining luxury loungewear for the sustainable and stylish.
Based in Suffolk and with an atelier in the North of England, Roekate is a luxury loungewear brand for women with busy lifestyles who care about their environmental impact.
Founded on the principles of timeless elegance, sustainable materials and exquisite attention to detail, Roekate was created by young university graduate Olivia Canham. The brand was born out of Olivia’s frustrations when sourcing high quality loungewear made from sustainable, ethical fibres that looked stylish and effortless.
Olivia said: 'In the current market all I could find were either fast-fashion brands producing poor quality cuffed jogging bottoms and sweatshirts, or really high-end cashmere tracksuits and pure silk pyjamas. It made me realise there was a gap for beautifully produced loungewear that offers incredible comfort while still looking stylish.'
Setting out with the purpose of creating beautiful, timeless loungewear that offers comfort and style without causing harm to the planet, Olivia's journey began with sourcing cutting edge sustainable fabrics and meeting with suppliers. The task was not easy, as determined to minimise the brand's carbon footprint from the very beginning, one of Olivia's non-negotiables was that the garments had to be produced in the UK. After failing to find any suppliers at London's many textile fairs, Olivia returned to Durham where she was at university at the time, and began trying to source through North East suppliers, eventually finding a small manufacturer to support her vision.
'The North East has a long history of textile manufacturing and it felt incredibly exciting to be working directly to support local businesses and breath new life into this industry' Olivia said, adding: 'over the pandemic more and more brands have realised the value of UK manufacturing, not only for quality but also when international supply chains are disrupted, causing huge delays to production. UK manufacturing also offers unmatched sustainable credentials and is definitely a necessity for the future in this uncertain political climate.'
Working with a predominantly female team, Olivia has created a small but perfectly formed collection for Roekate's launch. Each piece from the signature collection is named after a woman who have worked side by side with Olivia, supporting her in bringing her vision to life. The brand name itself also inspired by two of the women who most inspired Olivia, her mother and grandmother. In honouring them, the brand name comprises of their maiden name ‘Roe’ and Olivia’s own middle name ‘Kate’ to add a personal touch.
Designed as a capsule collection, Roekate’s signature collection has seven wardrobe staple pieces that can be styled together or worn individually alongside your existing athleisure or loungewear wardrobe. Each garment is designed for living, taking you from lounge to comfortable home office attire and effortless off-duty weekend style.