Roekate was born out of frustration at the lack of design ingenuity in the loungewear sector. Everywhere our founder Olivia looked, all she could see was either cheap, unflattering sweat sets or high end luxury, but impractical cashmere and silk.
So her solution, create luxury loungewear without the premium price tag, using the finest recycled and natural materials which are designed with longevity in mind. Our Signature Collection embodies our three core values: timeless, ethical and luxury.
Choosing only to use three solid, universal colours: navy, black and soft white, ensures that every piece of the Collection will stand the test of time and transcend all the various trends and seasons. Solid colours suit all people of all ages, whereas prints and patterns are much more subjective to the individual and the season; something which discourages you from wearing certain items all year round, or year after year; no more ‘this pattern isn’t in anymore’.
But we didn’t just stop at colours. Although our designs may look simple, we created over 20 samples to ensure that they are engineered to last, supporting the busy lives we all lead. High street loungewear can be defined by its cheap, loose seams and thin fabric which once misshapen will never return to its original shape. Olivia, our founder, was determined to create the exact opposite. Take our Hannah Sweat Set as an example. On the surface Hannah looks like an ordinary white sweatshirt and sweatpants but there are a number of key, integral differences:
- The fleece fabric itself is four times thicker than your standard sweatshirt material, so it looks much more structured, will never become misshapen and won’t wear out in any unfortunate places!
- All the seams are double seams which means they will not split, fray or wear out over time, ensuring your pieces look as good as when you first bought them
- You would be forgiven for thinking they fabric lining is cashmere (it's that soft), but unlike cashmere or silk which are both highly expensive and impractical when it comes to washing, our Hannah Sweat Set can be washed in a machine at 30-40 degrees (perfect if you don’t like hand washing!)
Our signature collection was created to offer something for everyone, whether you are a fan of leggings or linen trousers, boxy tops or tunics we have got you covered. We can guarantee you it will be the most sustainable, luxurious, but long-lasting loungewear you will ever own, and the best thing… it doesn't look like any loungewear you will have previously owned.
We hope you love it as much as we do…